WHY BRIDAL PREMIERE
There are many bridal shows, but few that have lasted over 37 years! We thank our wonderful venue and loyal exhibitors for helping us create the "perfect bridal show!"
The Hyatt Bridal Premiere debuted in 1983, and we have been serving brides to be with excellence and professionalism for the last 40 years.
The Premiere is billed as a small elegant show that brings quality brides. Each show averages between 240 - 300 brides and a total attendance of close to 600 (and sometimes more)!.
Exhibitor's book early, and the shows are normally sold out at least two months before show date. We have about 60% of our previous exhibitors return from show to show. The best thing to do is ask one of them "why book the Bridal Premiere."(Please see our Exhibitor List).
We limit our exhibitor categories, and our rules do not vary.
We market the show from Santa Barbara to Los Angeles, Santa Monica, and Malibu. Although our prime market area is the Conejo Valley (Westlake Village, Thousand Oaks, Newbury Park) Simi Valley, Agoura, and Camarillo, we are seeing many brides from San Fernando Valley, Santa Clarita Valley, and the Los Angeles area.
We offer an extensive marketing campaign that includes:
- Postcards in vendor retail outlets and distributed to women-related business, direct mailed to brides-to-be in market area, and given to every exhibitor offering FREE admissions to their brides-to-be list.
- Advertising in major bridal magazines, on their websites, on our own website, and in local newspapers closer to the event.
- Additional marketing includes social media, Facebook contests, Groupon VIP offers, Booth IQ attendee pre-information, reminder calls, local magazines and online calendar listings, and other efforts that lend themselves to our marketing program.
In addition to the Hyatt Westlake , our past history includes shows at the Marriott and Sheraton Hotels in the City of Ventura, the Hyatt Valencia and the Warner Center Marriott in Woodland Hills.
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